Logorama is a 2010 Oscar winner short animated short. This film tells a story in a world completely made up of company logo’s. The idea is genius and the film does an amazing job of making the world make sense through logos. For me, the film accomplished a few things- it made me realize how many logos their are in everyday life. Also, I was surprised that I recognized almost every single logo in a world made up entirely of them. So many logo’s and chain stores exist, that many of the scenes from the film look pretty similar to an actual busy road such as rt. 50. What I want to talk specifically about however, is the large amount of profanity and sinister nature of the film. I think that the directors spoke through the attitude and language of the characters to show their dislike for our commercial world.
None of the characters in this movie seem to be particularly kind people. Even in their pursuit of the villain, the two police officers kill pedestrians without blinking an eye. They were also engaged in a very “sailor-like” conversation before pursuing the subject. Obviously the villian (Ronald McDonald) was portrayed as evil, but the rest of the side characters did not have a good attitude and were very rude. Some of the nice and innocent characters such as the m & m’s and Mr. Peanut, were both killed by police because they happened to be in the way. This shows that even our powers at be do not care about sincere people and will disregard their concerns to kill the villain. The profanity also seems to be an expression of how loose our censoring of language has become. Everyone, including the little kids, curse without hesitation many times. The cursing seems almost out of place in this film, but still proves a point about our culture that all of these logos and company’s help to cultivate.
The earthquake at the end is very interesting because what seems to be oil rushes up from the ground to flood the streets of the city. The city is left flooded and abandoned because of the very liquid we all want so badly…oil. This could also be taken as a metaphor about global warming because our burning of oil is what could lead to many of our cities being flooded by rising oceans.
I have commented on Katherine Danoy’s Christen Sandersons posts.
